The Purple TwinCloudTM Soft PillowThe Purple TwinCloudTM Soft Pillow

Purple TwinCloud Pillow

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The classic down-alternative pillow reinvented. The secret to this cushioning nirvana is the patented reversible cotton cover construction that literally makes the Purple TwinCloud two pillows in one. Get softer or firmer support in just a matter of seconds without removing messy filling or struggling with inserts. Simply flip, zip, and… Zzzs.


Adjustable Support

The patented construction lets you easily fine-tune to best fit your sleep position and support needs. Opt for softer, lower support or unzip, flip, and re-zip for a higher, firmer feel.

Classic, Down-Like Support

Engineered to mimic down, the Purple Cloud’s silky-soft fibers provide plush, moldable cushioning that supports the head and neck.

Always-Fluffy Filling

The crimped gel fibers are coated with silicone to offer enhanced durability and won’t fall flat or clump–even after washing.

Allergy + Airflow-Friendly

The breathable, 100% cotton cover encases premium, down-like fibers that won’t trap heat or trigger allergies.


Standard Dimensions: 17″ x 24″ x 6″
King Dimensions: 17″ x 34″ x 6″

Some nights, you need a firm, durable pillow that gives your head, neck, and back strong support. Other nights, you crave a soft, cloud-like pillow that cushions your head and encourages restful sleep. The Purple TwinCloud Pillow delivers the best of both worlds with its unique, reversible technology and soft, down-like feel. Here’s a closer look at what makes this pillow so unique.

Double the Delight

Your sleeping needs should dictate the type of pillow you use. For example, if you’re a stomach sleeper, a soft pillow will provide heightened comfort. However, if you sleep on your back, you’ll need a firmer pillow for support.

Of course, not everyone has set sleeping needs. Perhaps you change positions throughout the night, or maybe you like both soft and firm feels. No matter what your needs are, the Purple TwinCloud Pillow is designed to meet them. It features a patented, reversible cotton cover that lets users choose between a “soft” and “firm” pillow. Simply customize the pillow to your liking, then drift off into a deep, personalized sleep.

Purple TwinClound Sleep Technology

The engineers at Purple designed the TwinCloud Pillow with one goal in mind: to give sleepers a positive, comfortable experience. In addition to its reversible cover and dual sleep modes, it offers the following features.

Luxurious Gel-Fiber

If you’ve ever slept on a down pillow, you know just how comfortable the material is. These pillows are made using soft, light feathers that provide gentle and endless comfort. On the negative side, down pillows can trigger allergies and feathers can poke out of the pillow.

The Purple TwinCloud Pillow manages to retain the benefits of down pillows while overcoming the cons. The 100% gel-fiber material imitates the supportive, luxurious feel of down while remaining allergen-free. Moreover, every fiber is coated with silicone, which keeps the pillow plush and durable.

Customizable Construction

As mentioned earlier, the Purple TwinCloud Pillow is designed to meet the precise needs of each individual sleeper. Simply unzip the pillow, flip it over, and then re-zip it to fluctuate between the soft and firm settings. Not only is this process quick and easy, but it also eliminates the need for fillings and inserts.

In terms of height, the Purple TwinCloud Pillow is medium (in its “soft” position) to tall (in its “firm” position). Stomach sleepers can optimize comfort by placing it soft-side-up and slipping their arm through the middle, while side and back sleepers can maximize support by unzipping the pillow and putting it flat under their neck, back, and/or shoulder.

Light and Healthy

Over time, allergens like dust and bacteria can attach themselves to your pillow and disrupt the quality of your sleep. The Purple TwinCloud Pillow protects against these unsavory substances by using hypoallergenic, certified Clean Air GOLD materials. As an added perk, it’s coated in lightweight, breathable cotton that protects against heat and allergies.

Supportive and Versatile

It’s safe to say that the Purple TwinCloud Pillow is already fairly versatile thanks to its unique, reversible cover. However, it might surprise people to learn that this pillow has a few more tricks up its sleeve. Here are just a few things you can do with it:

  • Body Pillow: If you’re a side sleeper, this position may place extra stress on your shoulders, hips, and spine. To alleviate pressure, it’s helpful to prop up your leg with a body pillow. Create a comfortable body pillow by zipping two or more Purple TwinCloud Pillows together.
  • Mattress Topper: Do you need extra cushioning to support your back? You can fashion a quick, comfortable mattress topper by attaching three pillows together.
  • Secured Support: There’s nothing more frustrating than propping up a pillow on the couch, only for it to slip and slide. You can enjoy immobile, cushioned support by unzipping the pillow and draping it over a couch or chair.

Use the Purple TwinCloud Pillow as a traditional pillow, or shake things up by trying one of these creative ideas.

Measurements and More

The Purple TwinCloud Pillow is available in the following two sizes:

  • Standard: 17″ x 24″ x 6″
  • King: 17″ x 34″ x 6″

Every pillow comes with free shipping, a 1-year warranty, and a 120-day trial. This means that you get 120 nights to decide whether the pillow is right for you. If you have any questions, our skilled sleep experts are available to chat through text, phone, or in-person.

Get Better Sleep with the Purple TwinCloud Pillow

If you’re experiencing uncomfortable, disrupted sleep, your pillow may be the problem. Optimize comfort and achieve happier, healthier sleep with the Purple TwinCloud Pillow. The reversible cotton cover can be adjusted to meet personal preferences, while the 100% gel-fiber material provides a plush, luxurious feel. Don’t forget about the Clean Air GOLD certification, which ensures its allergen-protecting qualities. Contact us today to learn more about the pillow and discover whether it’s right for you!